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Consumer Technographics

Consumer Technographics® North American Retail And Travel Benchmark Recontact 1 Survey, 2019 (US)

Surveyed Date
May 2019
Number of Respondents
4,700

Description

Survey Topics

  • Research and shopping
  • Online shopping
  • Online/offline shopping
  • Online grocery shopping
  • Mobile shopping
  • Shopping attitudes

Methodology

The Forrester Analytics Consumer Technographics® North American Retail And Travel Benchmark Recontact 1 Survey, 2019 (US), was fielded in December 2018 and January 2019. This online survey included 4,700 respondents in the US. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.9% of what they would be if the entire US population of online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the North American online adult population. The survey sample size, when weighted, was 4,700 respondents in the US. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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