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Consumer Technographics

Consumer Technographics® North American Retail And Travel Benchmark Recontact 2 Survey, 2018 (US)

Surveyed Date
June 2018
Number of Respondents
4,683

Description

Survey Topics

  • Travel
  • Leisure travel
  • Business travel
  • Leisure and business travel
  • Customer loyalty
  • Online marketplaces
  • Automobiles

Methodology

The Forrester Analytics Consumer Technographics® North American Retail And Travel Benchmark Recontact 2 Survey, 2018 (US) was fielded March through April 2018. This online survey included 4,683 respondents in in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US online adult population. The survey sample size, when weighted, was 4,681. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

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