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Consumer Technographics

Consumer Technographics® North American Retail And Travel Benchmark Recontact Survey 1, Q3 2017 (US)

Surveyed Date
July 2017
Number of Respondents


Survey Topics

  • General shopping
  • Retailer/manufacturer interaction
  • Cross-border online shopping
  • Mobile shopping
  • In-store technology
  • Delivery/fulfillment
  • Shopping cart abandonment
  • Customer acquisition and retention
  • Cobranded credit cards


The Forrester Data Consumer Technographics North American Retail And Travel Benchmark Recontact Survey 1, Q3 2017 (US), was fielded in July 2017. This online survey included 4,509 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US online adult population. The survey sample size, when weighted, was 4,509. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Ipsos Observer fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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