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Consumer Technographics

Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1 2017 (US)

Surveyed Date
March 2017
Number of Respondents


Survey Topics

  • Clothing, footwear, and accessories
  • Consumer electronics (excluding mobile phones)
  • Cosmetics/beauty products
  • Home décor/furnishings
  • Personal appliances
  • Small appliances
  • Baby/children's products (excluding toys and games)
  • Toys and games
  • Pet food
  • Airline tickets
  • Car rentals
  • Hotel reservations
  • Other travel reservations


The Forrester Data Consumer Technographics North American Retail And Travel Customer Life Cycle Survey, Q1 2017 (US), was fielded in March 2017. This online survey included 4,513 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed. 

Forrester weighted the data by age, gender, region, and income to demographically represent the US online adult population. The survey sample size, when weighted, was 4,513. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Ipsos fielded this survey on behalf of Forrester.  


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