Save or Share this Report

Consumer Technographics

Consumer Technographics® North American Retail And Travel Online Benchmark Recontact Survey 1, Q3 2016 (US)

Surveyed Date
July 2016
Number of Respondents
4,400

Description

Forrester’s Consumer Technographics North American Retail And Travel Online Benchmark Recontact Survey 1, Q3 2016 (US) was fielded in May and June 2016. This online survey included 4,400 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, and region to demographically represent the US online adult population. The survey sample size, when weighted, was 4,399. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Lightspeed Research fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards