Save or Share this Report

Consumer Technographics

Consumer Technographics® North American Retail And Travel Survey, H1 2017 (Canada)

Surveyed Date
March 2017
Number of Respondents


Topics Covered In This Survey

  • Online shopping
  • Promotions and coupons
  • Ratings and reviews
  • Personalization
  • Retail/travel customer life cycle - discover
  • Retail/travel customer life cycle - explore
  • Retail/travel customer life cycle - buy

Survey Methodology

The Forrester Data Consumer Technographics Retail And Travel Survey, H1 2017 (Canada) was fielded in March 2017. This online survey included 4,501 respondents ages 18 and older in Canada. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of Canadian online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the adult Canadian online population. The survey sample size, when weighted, was 4,501. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Ipsos Observer fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards