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Consumer Technographics

Consumer Technographics® North American Retail And Travel Topic Insights 2 Survey, 2019

Surveyed Date
October 2019
Number of Respondents



  • Retailers and purchasing
  • Subscription replenishment services
  • Social commerce
  • Promotions/coupons
  • Returns, ways to return, attitudes
  • Customer acquisition and retention
  • Ratings and reviews
  • Corporate social responsibility
  • Customer loyalty programs


The Forrester Analytics Consumer Technographics North American Retail And Travel Topic Insights 2 Survey, 2019, was fielded in July and August 2019. This online survey included 4,818 respondents in the US and 4,755 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US or Canadian online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, broadband adoption, and region to demographically represent the US and Canadian online adult population. The survey sample size, when weighted, was 4,818 in the US and 4,755 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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