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Consumer Technographics

Consumer Technographics® North American Retail And Travel Topic Insights 3 Survey, 2018

Surveyed Date
October 2018
Number of Respondents
9,311

Description

Survey Topics

  • General shopping
  • Mobile — purchase (remote and in-store)
  • Delivery/fulfillment
  • In-store technology
  • Subscription replenishment services
  • Amazon deep dive
  • Personalization
  • Promotions and coupons

Methodology

The Forrester Analytics Consumer Technographics North American Retail And Travel Topic Insights 3 Survey, 2018, was fielded in July and August 2018. This online survey included 4,653 respondents in Canada and 4,658 respondents in the US. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.0% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the North American online adult populations. The survey sample size, when weighted, was 4,653 respondents in Canada and 4,658 respondents in the US. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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