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Consumer Technographics

Consumer Technographics® North American Technology, Media, And Telecom Topic Insights 1 Survey, 2019

Surveyed Date
September 2019
Number of Respondents
10,164

Description

SURVEY TOPICS

  • Online services
  • Browser and email use
  • Wi-Fi
  • Home networks
  • Energy
  • Paperless billing and autopay
  • Augmented reality
  • Virtual reality
  • TVs
  • Computers
  • Tablets
  • Smartphones
  • Plans and purchase
  • Security
  • Device ecosystem interaction
  • Personal devices for work purposes

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics North American Technology, Media, And Telecom Topic Insights 1 Survey, 2019, was fielded from June through July 2019. This online survey included 5,190 respondents in the US and 4,974 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed and plus or minus 1.4% of what they would be if the entire population of Canadian online adults had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US and Canadian online adult populations. The survey sample size, when weighted, was 5,190 in the US and 4,974 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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