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Consumer Technographics

Consumer Technographics® North American Technology, Media, And Telecom Topic Insights 2 Survey, 2018

Surveyed Date
September 2018
Number of Respondents



  • Online services
  • Browser and email use
  • Wi-Fi
  • Home networks
  • Energy
  • Paperless billing and autopay
  • Augmented reality
  • Virtual reality
  • TVs
  • Computers
  • Tablets
  • Smartphones
  • Plans and purchase
  • Security
  • Device ecosystem interaction
  • Personal devices for work purposes


The Forrester Analytics Consumer Technographics North American Technology, Media, And Telecom Topic Insights 2 Survey, 2018, was fielded from May through June 2018. This online survey included 4,985 respondents in the US and 4,805 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US and Canadian online adult populations. The survey sample size, when weighted, was 4,985 in the US and 4,805 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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