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Consumer Technographics

Consumer Technographics® North American Youth Survey, 2018 (US)

Surveyed Date
September 2018
Number of Respondents



  • Device adoption
  • Media
  • Online topics and websites
  • Social media
  • Retail
  • Spend and payments
  • Consumer technology: activities and devices
  • Consumer technology: brands and operating systems
  • Financial services
  • TV and online media
  • Video and TV
  • Gaming
The Forrester Analytics Consumer Technographics North American Youth Survey, 2018 (US), was fielded from May through June 2018. This online survey included 4,573 respondents in the US between the ages of 12 and 17. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online youths (defined as those online weekly or more often) had been surveyed.
The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US online youth population. The survey sample size, when weighted, was 4,573. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.


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