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Consumer Technographics

Consumer Technographics® North American Youth Survey, 2019 (US)

Surveyed Date
September 2019
Number of Respondents



  • Device adoption and attitudes
  • Online topics and websites
  • Digital activities
  • Media and advertising
  • Social media behaviors
  • Retail spending, products, and brands purchased
  • Financial product ownership and attitudes, payment methods, and attitudes
  • Computer, smartphone and tablet usage
  • TV and video viewing and brands
  • Gaming behaviors and attitudes


The Forrester Analytics Consumer Technographics North American Youth Survey, 2019 (US), was fielded from May to July 2019. This online survey included 4,594 respondents in the US between the ages of 12 and 17. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online youth (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US online youth population. The survey sample size, when weighted, was 4,594. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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