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Consumer Technographics

Consumer Technographics® Retail And Travel Benchmark Recontact 2 Survey, 2019 (US)

Surveyed Date
June 2019
Number of Respondents


Survey Topics

  • Travel
  • Leisure Travel
  • Business Travel
  • Leisure and Business Travel
  • Customer Loyalty
  • Online Marketplaces
  • Auto


The Forrester Analytics Consumer Technographics ® Retail and Travel Benchmark Recontact 2 Survey, 2019 (US) was fielded in March 2019 – April 2019. This online survey included 4,958 respondents in the USA. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire US population of online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the North American online adult populations. The survey sample size, when weighted, was 4,945 respondents in the USA. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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