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Consumer Technographics

Consumer Technographics® Retail Consumer Buyer Journey Survey, 2020

Surveyed Date
August 2020
Number of Respondents



  • Clothing and footwear
  • Cosmetics and beauty products
  • Home décor, furnishings, or furniture
  • Small or personal appliances
  • Baby products
  • Toys and games
  • Pet products
  • Large appliances
  • Beverages
  • Auto


The Forrester Analytics Consumer Technographics Retail Consumer Buyer Journey Survey, 2020, was fielded from April through June 2020. This online survey included 8,768 respondents in the US and 8,921 respondents in Canada between the ages of 18 and 88.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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