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Consumer Technographics

Consumer Technographics® Retail Consumer Buyer Journey Survey, 2020

Surveyed Date
August 2020
Number of Respondents



  • Clothing and footwear
  • Cosmetics and beauty products
  • Home décor, furnishings, or furniture
  • Small or personal appliances
  • Baby products
  • Toys and games
  • Pet products
  • Large appliances
  • Beverages
  • Auto


The Forrester Analytics Consumer Technographics Retail Consumer Buyer Journey Survey, 2020, was fielded from April through June 2020. This online survey included 8,880 respondents in the UK, 8,776 respondents in France, 8,560 respondents in Italy, 3,023 respondents in the Netherlands, and 2,923 respondents in Belgium over the age of 16.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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