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Consumer Technographics

Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020

Surveyed Date
September 2020
Number of Respondents



  • HDTV
  • Smartphone
  • Tablet
  • Computer
  • Smartwatch
  • Smart home device
  • Game console or gaming computer
  • Smart speaker
  • Augmented reality or virtual reality device
  • Home telecom service
  • Wireless service
  • Cybersecurity service


The Forrester Analytics Consumer Technographics Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020, was fielded from May through July 2020. This online survey included 9,017 respondents in the UK, 8,981 respondents in France, 9,123 respondents in Italy, 3,535 respondents in the Netherlands, and 2,739 respondents in Belgium over the age of 16.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.


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