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Consumer Technographics

Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

Surveyed Date
November 2020
Number of Respondents



  • E-books and print media
  • Audio
  • Mobile device accessories
  • Energy
  • Social experience
  • Advertising
  • Telecom services
  • Cord cutting and cord nevers
  • Loyalty and switching service providers
  • Over-the-top services
  • Video and TV
  • Online services
  • Smart home technology
  • Virtual assistants
  • Smart speakers
  • COVID-19


The Forrester Analytics Consumer Technographics Technology, Media, And Telecom Topic Insights 2 Survey, 2020, was fielded from July through September 2020. This online survey included 4,686 respondents in the US and 4,401 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed and plus or minus 1.5% of what they would be if the entire population of Canadian online adults had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US and Canadian online adult populations. The survey sample size, when weighted, was 4,686 in the US and 4,401 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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