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Consumer Technographics

Consumer Technographics® US Healthcare Recontact Survey, 2020

Surveyed Date
June 2020
Number of Respondents



  • General health and wellness
  • Telehealth and remote health
  • Wellness management
  • Health education
  • Online engagement with healthcare companies
  • Health literacy
  • Pharmacy and prescriptions
  • Social support and social determinants of health
  • Wearables and smart devices

The Forrester Analytics Consumer Technographics US Healthcare Recontact Survey, 2020, was fielded from March through May 2020. This online survey included 4,821 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed. Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US online adult population. The survey sample size, when weighted, was 4,821.

(Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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