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Consumer Technographics Planned Survey

Consumer Technographics® US Retail Recontact Survey, 2020

Field Date
June 2020
Expected Respondents



  • General shopping behaviors
  • Online shopping
  • Mobile shopping
  • Shopping attitudes
  • Specialty shopping
  • Clothing rental
  • On-demand food delivery
  • Online grocery shopping
  • Online marketplaces
  • Social
  • Travel


The Forrester Analytics Consumer Technographics US Retail Recontact Survey, 2020, was fielded from February through March 2020. This online survey included 4,763 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the US online adult population. The survey sample size, when weighted, was 4,763. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Survey Data Available

June 2020

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