Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook

    December 22, 2017 Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Application development and delivery (AD&D) professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate needs. This report lays out the future of digital experiences and tells AD&D professionals how to get started.

  • For Customer Insights Professionals

    REPORT: Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

    ForecastView Document

    October 23, 2017 Satish Meena, Frank E. Gillett

    We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12 main categories of smart home devices: smoke/carbon monoxide detection systems, do-it-yourself home monitoring, professionally monitored home security systems, connected door locks, smart thermostats, smart bulbs and lighting, electricity monitoring, dependent care monitoring, pet monitoring, garden and lawn, connected speakers, and smart speakers.

  • For Customer Experience Professionals

    REPORT: The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    August 28, 2017 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document

    April 7, 2017 Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect online retail in Latin America to grow at a compound annual growth rate (CAGR) of 16.6% and reach $45 billion in 2021. The recovery of currency exchange rates will also improve growth rates. Brazil remains the largest market, while Mexico will be the fastest growing online retail market in Latin America. The related forecast details online retail growth across 10 product categories and three markets.

  • For B2C Marketing Professionals

    REPORT: Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars

    March 2, 2017 Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the trajectory of previous social media darlings, there's reason for caution. This Quick Take shows marketers what Snap's IPO means for them.

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