Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Voice Assistants

    August 7, 2018 Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a result, consumer expectations and use are still limited today. However, with more devices without screens being connected, consumers will increasingly look to voice to control devices and to complete more complex tasks. This Forrester Infographic provides digital business leaders with an overview of the state of voice today in consumer applications.

  • For CMO Professionals

    REPORT: What To Learn From Apple's Coming Brawl With Amazon

    August 1, 2018 James L. McQuivey

    Apple is the iconic brand of this century; soon, it will become the first trillion-dollar company. However, Apple is letting Amazon gradually take over its dominant role by focusing on its elegant, profitable products rather than building the entangled digital customer relationships that will define the future of marketing. CMOs: Learn from Apple's predicament because your brands also run the risk of becoming supporting players in Amazon's customer relationship. Read this report to learn how to compete with Amazon for your customer's attention.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)

    ForecastView Document

    June 28, 2018 Satish Meena

    We expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian buyers. Our forecast details growth across 29 product categories with historical data going back to 2013, and it calculates the share of online retail sales for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Television Market In India Is Ready For Disruption

    ForecastView Document

    June 11, 2018 Satish Meena

    With Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the last four years. In that time frame, Chinese smartphone brands like Xiaomi, OnePlus, OPPO, Lenovo, Huawei, and Vivo captured more than 50% market share, and companies may be looking to repeat that performance in the television market. We expect 105 million television sets to be sold in India in the next five years.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2018 To 2023 (US)

    ForecastView Document

    May 7, 2018 Susan Wu

    US online retailing growth accelerated over the last year, with a 16% year-over-year increase. Consumer electronics and clothing are driving absolute online spend. The music industry is turning its business around through paid subscriptions. Our forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

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