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Consumer Electronics

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  • For Customer Experience Professionals

    REPORT: How 29 Companies Adjusted Policies To Help Customers During The COVID-19 Outbreak

    Creating New Standard Operating Practices For Business As Unusual

    April 21, 2020 Judy Weader, Rick Parrish

    Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer experience (CX) professionals and their firms must change how they operate in order to win, serve, and retain customers facing uncertain cash flows and limited freedom of movement. Read this report to see examples of how 29 B2C and B2B firms are changing their policies and strategies to support their customers during tumultuous times.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Guide: How To Use The Moments Index

    Use Forrester's Moments Index To Make Smart DX Channel Choices

    March 9, 2020 Julie A. Ask, Angelina Gennis

    Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the foundation for you to perfect the mix within your digital experience (DX) portfolio. This document helps digital business professionals understand how to work with Forrester's Moments Index and their customer experience (CX) counterparts to make smart channel choices.

  • For CMO Professionals

    REPORT: The CMO's Guide To CES 2020

    Once A Tech Show, CES Is Now About Experience

    February 4, 2020 Dipanjan Chatterjee

    CES is as much about brands and customer experience as it is about technology. Read this report to lock in on the most important CMO lessons from this year's event.

  • For Customer Insights Professionals

    REPORT: By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

    Regional As Well As National Factors Will Drive Europe's Smart Home

    January 6, 2020Meenakshi Tiwari, Frank E. Gillett

    Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke and carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. It discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Smart Home Devices Forecast, 2019 To 2024 (EU-5)

    ForecastView Document

    December 16, 2019Meenakshi Tiwari, Frank E. Gillett

    Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke/carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. The forecast discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

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