Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For Customer Experience Professionals

    REPORT: The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    August 28, 2017 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document

    April 7, 2017 Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect online retail in Latin America to grow at a compound annual growth rate (CAGR) of 16.6% and reach $45 billion in 2021. The recovery of currency exchange rates will also improve growth rates. Brazil remains the largest market, while Mexico will be the fastest growing online retail market in Latin America. The related forecast details online retail growth across 10 product categories and three markets.

  • For B2C Marketing Professionals

    REPORT: Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars

    March 2, 2017 Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the trajectory of previous social media darlings, there's reason for caution. This Quick Take shows marketers what Snap's IPO means for them.

  • For Customer Experience Professionals

    REPORT: The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation

    September 29, 2016 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to take the lead in your own industry. We also compare traditional industries with their digital competitors and uncover which emotions play the biggest role in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For CMO Professionals

    REPORT: Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

    September 14, 2016 James L. McQuivey

    On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of the Echo line that dramatically reduces the cost of extending Amazon's Alexa voice assistant platform into more locations in customer homes. CMOs who don't already have a plan for dealing with the expanding influence of voice as a customer interaction channel now have fair warning: Voice-based intelligent agents (IAs) are here to stay.

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