Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For CIO Professionals

    REPORT: The CIO's Guide To CES 2019: Leading Indicators For New Tech Challenges And Collaboration

    CES Was A Showcase Of Connected Experiences And Products

    February 6, 2019 Frank E. Gillett

    CES provides a wealth of information and technological possibilities. Digital leaders should monitor the tech trends showcased each new year to help anticipate an array of diverse innovations across the company. CIOs: Read this report to understand the tech highlights from CES 2019 that will soon infiltrate your business, gain examples of how new tech is playing out across functions, and understand how your teams should help support these new trends.

  • For CMO Professionals

    REPORT: The CMO's Guide To CES 2019: Five Big Brand Ideas

    January 23, 2019 Dipanjan Chatterjee

    CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you missed the show this year or if you attended but are still trying to make sense of the sensory overload that is CES, read this report to discover the five big brand ideas on display at CES 2019.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

    November 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Indian online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For CIO Professionals

    REPORT: Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For Customer Experience Professionals

    REPORT: Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation

    October 30, 2018 Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based customer understanding. This report is for CX transformation leaders whose organizations perform these activities with discipline and are therefore ready to innovate in how they perform them. It explains how to achieve this advanced level of maturity in the design competency. Forrester refreshes this report regularly based on new research.

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