Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

    November 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Indian online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For CIO Professionals

    REPORT: Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning

    November 6, 2018 Michele Pelino, Frank E. Gillett, Julie A. Ask, Nigel Fenwick, Paul Miller, Dan Bieler, Bill Martorelli, Merritt Maxim

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For Customer Experience Professionals

    REPORT: Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation

    October 30, 2018 Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based customer understanding. This report is for CX transformation leaders whose organizations perform these activities with discipline and are therefore ready to innovate in how they perform them. It explains how to achieve this advanced level of maturity in the design competency. Forrester refreshes this report regularly based on new research.

  • For B2C Marketing Professionals

    REPORT: The Future Of Privacy: Personal Identity And Data Management

    Consumer-Managed Data Is The Future Of The Data Economy

    October 17, 2018 Fatemeh Khatibloo, Stephanie Liu

    Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want to know when data about them is being collected, what is being stored and by whom, and how that data is being used. This has spurred the rise of the personal identity and data management (PIDM) industry in the data economy, which promises to give consumers control over their own data. This report helps B2C marketers prepare for PIDM-driven change. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in new market conditions, data, and regulations.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

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