Consumer Electronics

Consumer-oriented devices containing an electronic circuit board; examples include televisions, digital video recorders, smartphones, and digital cameras.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer In 2019

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect

    June 20, 2019 Julie A. Ask

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

  • For Customer Insights Professionals

    REPORT: Smart Speakers Lead The Smart Home Revolution

    Cost Continues To Be The Biggest Inhibitor To Smart Home Adoption

    May 21, 2019 Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    Smart home technology has moved past its early adoption stage, and we expect the installed base of smart home devices to grow at CAGR of 26.2% between 2018 and 2023. Smart speakers have been the highest growth category of smart home devices until now, due to the easy voice interface. But as consumers get more used to smart home concepts, we expect other categories to pick up. In this report, we share our outlook for the US smart home — including its drivers and inhibitors.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    April 22, 2019 Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its drivers and inhibitors. Our forecast covers 12 main categories: smoke/carbon-monoxide detection systems, do-it-yourself home monitoring, professionally monitored home security systems, connected door locks, smart thermostats, smart bulbs and lighting, electricity monitoring, dependent care monitoring, pet monitoring, garden and lawn, connected speakers, and smart speakers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd

    April 18, 2019 Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

  • For Customer Experience Professionals

    REPORT: At A Glance: Master Digital Voice Experiences

    A Digital Voice Experience Series Report

    March 27, 2019 Jennifer Wise

    Digital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of these voice experiences fail to meet customer expectations. This report is a one-page overview graphic for customer experience (CX) professionals that highlights the key themes, frameworks, and new approaches companies should take to master digital voice experience design. It also includes links to our more in-depth research reports in this series.

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