Contactless & Mobile Payments

Making an online or point-of-purchase payment by clicking or scanning with a mobile device is catching on, with $90 billion in mobile payments expected by 2017. Marketers need to understand why alternative financial services appeal to many customers and how these emerging payment methods will disrupt the economics of traditional practices.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Retail Payments — Outlook For 2019

    Payment Leaders Shift Priorities To Omnichannel, Customer Experience

    November 29, 2018 Brendan Miller

    "The State Of Retail Payments" is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US enterprise retailers' views and decisions about payments. It outlines key priorities and challenges for digital business professionals and payment decision makers. The report also explores the role of emerging digital payments and how merchants are investing in new payment technology.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

    November 9, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Indian online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For Customer Experience Professionals

    REPORT: Supercharge Your Journey Mapping

    Combine Divergent And Convergent Approaches For Great CX

    October 2, 2018 Joana van den Brink-Quintanilha

    Some companies are improving customer experience (CX) by combining journey mapping with adjacent methodologies like design thinking and Agile development and with complementary artefacts like ecosystem maps, empathy maps, and "jobs to be done" frameworks. But the benefits of this mixology still evade many companies. Why? Because they misapply two kinds of methodologies — convergent and divergent. This report lays out how CX professionals can overcome this problem.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Mobile Payments Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    September 11, 2018 Satish Meena

    We expect mobile payments in the EU-7 to grow at a compound annual growth rate (CAGR) of 21.7% from 2017 to 2022. Mobile remote payments, which include payments for retail, travel, food ordering, and cab hailing, accounted for 80% of mobile payments in 2017. Our forecast details the growth of mobile in-person payments, remote mobile commerce, and mobile peer-to-peer (P2P) payments for France, Germany, Italy, Netherlands, Spain, Sweden, and the UK.

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