Contactless & Mobile Payments

Making an online or point-of-purchase payment by clicking or scanning with a mobile device is catching on, with $90 billion in mobile payments expected by 2017. Marketers need to understand why alternative financial services appeal to many customers and how these emerging payment methods will disrupt the economics of traditional practices.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For eBusiness & Channel Strategy Professionals

    REPORT: European Mobile Payments Will Almost Triple By 2021

    Highlights From Forrester Data's Mobile Payments Forecast, 2016 To 2021 (EU-7)

    May 11, 2017 Jacob Morgan

    Forrester estimates that mobile payment transactions in Western Europe will grow from €52 billion in 2016 to €148 billion by 2021. This report uses Forrester Data's European mobile payments forecast through to 2021 to identify where the fastest growth will occur; it also discusses what digital business strategy professionals at banks must do to capture more share of the growing European mobile payments market.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy

    May 1, 2017 Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the billions of consumers with Android devices. This report cuts through the confusion around Android mobile "flavors" and describes how eBusiness professionals can delight Android-wielding customers by understanding technology limitations and prioritizing customer needs.

  • For B2C Marketing Professionals

    REPORT: Forrester Data Report: Mobile Payments Forecast, 2016 To 2021 (EU-7)

    ForecastView Document

    February 10, 2017Shaurya Priya, Jacob Morgan

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the EU-7 countries and details the growth of mobile in-person payments, remote mobile commerce, and mobile peer-to-peer (P2P) payments. While cash continues to be the bedrock of consumer transactions in the EU-7, mobile payments will see a CAGR of almost 23% over the next five years. We project that in-person payments will grow fastest, although mobile remote payments will dominate by value. We will continue to see a gradual evolution rather than a swift revolution as well as variation by country.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Mobile Payments Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    February 10, 2017Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the EU-7 countries. It details the rising payments through mobile in-person, remote mobile commerce, and mobile peer-to-peer (P2P) and informal lending. While cash and charge cards continue to be the staples of consumer transactions in Western Europe, mobile payments will rise at an almost 23% compound annual growth rate (CAGR) over the next five years through 2021. We project that in-person payments will grow the fastest, but we expect the shift in offline sales toward mobile and digital acceptance to be a gradual evolution rather than a swift revolution.

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