Contactless & Mobile Payments

Making an online or point-of-purchase payment by clicking or scanning with a mobile device is catching on, with $90 billion in mobile payments expected by 2017. Marketers need to understand why alternative financial services appeal to many customers and how these emerging payment methods will disrupt the economics of traditional practices.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: P2P Transfers Should Enhance Your Mobile Banking App, Not The Other Way Around

    Digital Feature Fix: Remove Barriers By Fitting Person-To-Person Transfers Into Holistic Design

    July 23, 2018 Peter Wannemacher, Gina Bhawalkar, August Du Pont

    In our recent mobile banking Forrester Industry Waves™, we found that many banks have added new P2P transfer services to their apps without explaining how to use them, thinking through money movement from the customer perspective, or considering how P2P transfers change the experience. P2P transfers end up as a bolt-on feature, sometimes making mobile banking harder to use. This brief explains why digital banking teams must focus on quality and consistency of money movement to drive engagement and illustrates good practices from leading firms.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Mobile Shopping Is Stalling, But Don't Panic

    May 3, 2018 Sucharita Kodali

    Retailers have been aggressively investing in mobile commerce. However, the total percentage of physical goods retail in the US sold via mobile devices has not grown significantly in recent years. Digital business executives should carefully analyze the objectives that they have for their mobile investments and recognize the limitations of the mobile channel. This report explores the facts around current mobile shopping figures and outlines what retailers need to do in the current landscape.

  • For B2C Marketing Professionals

    REPORT: The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

    April 5, 2018 James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they use it, and what that will mean for your business. The data practically screams "Prepare for rich customer conversations!" Read this US-focused report not only to see the data but also to prepare to give your customers technology-enabled, emotion-rich conversations that help them get what they want, when they want it.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Ten Unique Solutions To Five Retail Payment Acceptance Challenges

    Retailers Must Solve Payment Challenges To Create Better Customer Experiences

    March 6, 2018 Brendan Miller

    Digital business professionals who oversee payments must navigate challenges like expanding into new geographies, optimizing omnichannel payment acceptance, and staying a step ahead of emerging fraud. This report highlights solutions that can help digital business pros tackle common payments challenges in unique — and sometimes faster and more flexible — ways.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

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