Why Read This
Content forms the backbone of an information worker's decision-making process, but organizations often miss the critical aspect of assessing their content when formulating an enterprise content management (ECM) strategy and selecting technologies. Instead, they make the mistake of starting with vendor selection without understanding how information workers find and use content. Knowing the types of content, uses, and storage locations helps align ECM technologies to an information worker's requirements. Organizations should achieve this — prior to ECM vendor selection — by creating a content map, which provides a better understanding of content usage and better informs the technology selection process.