Corey   McNair

Corey McNair

Consultant

Corey McNair is a consultant for the Total Economic Impact™ practice at Forrester. In this role, he works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Corey has worked with clients and technologies involving API management, eCommerce, martech, and security.

Previous Work Experience

Prior to joining Forrester, Corey worked as a researcher and then a forecasting analyst at eMarketer for over six years. In these roles, Corey aggregated, analyzed, and reported on relevant market data and insights to clients across a variety of industries.

Education

Corey holds a BA in both communications and English from the University of Connecticut.

Corey McNair

Consultant

Corey McNair is a consultant for the Total Economic Impact™ practice at Forrester. In this role, he works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Corey has worked with clients and technologies involving API management, eCommerce, martech, and security.

Previous Work Experience

Prior to joining Forrester, Corey worked as a researcher and then a forecasting analyst at eMarketer for over six years. In these roles, Corey aggregated, analyzed, and reported on relevant market data and insights to clients across a variety of industries.

Education

Corey holds a BA in both communications and English from the University of Connecticut.

Corey McNair's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Omnichannel Advertising Delivers Positive ROI

    Business Case: The Omnichannel Advertising Playbook

    December 18, 2019 Joanna O'Connell, Corey McNair

    Marketing professionals struggle to articulate the value of an omnichannel approach to advertising because of the level of commitment required and difficulty in directly attributing financial success. Senior stakeholders demand clear business outcomes to justify the necessary reorganization of marketing teams and partners. This report and accompanying tool make use of Forrester's Total Economic Impact™ (TEI) framework to help B2C marketers structure a quantifiable business case for moving to an omnichannel approach to advertising.

View all of Corey McNair's Research