Why Read This
Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and support need advice and guidance from AD&D leaders as they select vendors and technologies. They need AD&D (working with colleagues in enterprise architecture) to establish the technical and program management skills to deliver and optimize cross-channel customer experiences. To grasp this opportunity, the typical AD&D organization must transform to be quicker; master new technologies and relationships; and broker, as well as build, digital experience solutions. This report outlines how to create a strategy for this transformation, both for AD&D shops just beginning the digital experience journey and organizations already well down the path. This report is an update to "Creating Your Transformation Strategy For Digital Experience Delivery," originally issued to clients on November 27, 2012.