FOR B2C Marketing PROFESSIONALS

The Marketing Measurement And Insights Playbook For 2016


Embrace The New Marketing Performance Measurement Standard



Marketing measurement has evolved beyond last-touch credit. More and more B2C marketers understand that assigning marketing credit must reflect the dynamic purchase path. And they're embracing advanced measurement methodologies, such as cross-channel attribution and marketing mix modeling, to determine the true impact of all interactions across all devices, channels, and campaign tactics. B2C marketing pros support the complex measurement and insights efforts and analyzing marketing impact on business ... Continue reading the Executive Overview
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PLAYBOOK RESEARCH

Tools And Technology: The Forrester Wave™: Marketing Performance Measurement Tools
Continuous Improvement: Innovate To Become Marketing Measurement Masters
Continuous Improvement: Innovate To Become Marketing Measurement Masters
Tools And Technology: The Forrester Wave™: Marketing Performance Measurement Tools

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