FOR Customer Insights PROFESSIONALS

The Customer Analytics Playbook For 2015


Turn Data Into Intelligence With Customer Analytics




Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of customer data will provide rich new sources of insight, allow firms to engage in novel ways, and enable digital disruption of entire industries. Now customer analytics practitioners are emerging from their well-embedded position — as data geeks feeding the marketing funnel — into a world where they ...

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PLAYBOOK RESEARCH

Landscape: Evolve Your Customer Analytics Capability
Business Case: Analytics Investments Drive Productivity And Efficiency
Assessment: It's Time To Raise The Bar With Analytics
Strategic Plan: Four Levels Of Effective Analytics Planning
Organization: A Stopgap For Marketing Science Scarcity
Continuous Improvement: Advance Your Customer Analytics With Five Emerging Methods
Business Case: Analytics Investments Drive Productivity And Efficiency
Landscape: Evolve Your Customer Analytics Capability
Assessment: It's Time To Raise The Bar With Analytics
Continuous Improvement: Advance Your Customer Analytics With Five Emerging Methods
Strategic Plan: Four Levels Of Effective Analytics Planning
Organization: A Stopgap For Marketing Science Scarcity

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Forrester Playbooks

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. See how Playbooks align to your critical business initiatives, delivering integrated reports, tools, and guidance for your key decisions. Watch the video.

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Progress from data to intelligence.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for customer intelligence professionals. Learn how Forrester Consulting can help.