The Customer Analytics Playbook For 2017

Turn Data Into Insights With Customer Analytics

The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer analytics practitioners are emerging from their well-embedded position — as data geeks feeding the marketing funnel — into a world where they provide insights across the customer life cycle. Customer insights (CI) professionals have an opportunity to use customer analytics to extend their value and become strategic ... Continue reading the Executive Overview


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