FOR Customer Insights PROFESSIONALS

The Customer Analytics Playbook


Turn Data Into Intelligence With Customer Analytics



Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of customer data will provide rich new sources of insight, allow firms to engage in novel ways, and enable digital disruption of entire industries. Now customer analytics practitioners are emerging from their well-embedded position — as data geeks feeding the marketing funnel — into a world where they ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

Landscape: Evolve Your Customer Analytics Capability
Business Case: Analytics Investments Drive Productivity And Efficiency
Strategic Plan: Four Levels Of Effective Analytics Planning
Organization: A Stopgap For Data Science Scarcity
Continuous Improvement: Advance Your Customer Analytics With Five Emerging Methods
Organization: A Stopgap For Data Science Scarcity
Business Case: Analytics Investments Drive Productivity And Efficiency
Landscape: Evolve Your Customer Analytics Capability
Continuous Improvement: Advance Your Customer Analytics With Five Emerging Methods
Strategic Plan: Four Levels Of Effective Analytics Planning

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