FOR Customer Insights PROFESSIONALS

The Customer Analytics Playbook For 2016


Turn Data Into Insights With Customer Analytics



The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer analytics practitioners are emerging from their well-embedded position — as data geeks feeding the marketing funnel — into a world where they provide insights across the customer life cycle. Customer insights (CI) professionals have an opportunity to use customer analytics to extend their value and become strategic ... Continue reading the Executive Overview
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PLAYBOOK RESEARCH

Landscape: Evolve Your Customer Analytics Capability
Business Case: Analytics Investments Drive Productivity And Efficiency
Benchmarks: The State Of Customer Analytics 2016
Business Case: Analytics Investments Drive Productivity And Efficiency
Benchmarks: The State Of Customer Analytics 2016
Landscape: Evolve Your Customer Analytics Capability

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