Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Experience Professionals

Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.

To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.

Who this role is for:

Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience

Latest Research For This Role

Report: Applying The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018

How To Identify The Right CFM Vendor For Your Business

December 3, 2018 | Faith Adams

In October 2018, we published the Forrester Wave™ on customer feedback management (CFM) platforms. We used 40 criteria to evaluate nine vendors. In this report, we compile additional insights shared...

Report: The Future Of CX Measurement

Advanced Level: Measurement Practices For CX Transformation

December 3, 2018 | Maxie Schmidt-Subramanian

Three trends are disrupting how companies measure customer experience (CX). These trends make it imperative for companies to innovate — or face the certainty that even their advanced CX measurement...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: 2019 Customer Experience Predictions: CX Under Fire!

January 10, 2019

View more events