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Customer Experience Professionals

Responsible for improving the perceived quality of customer interactions, you leverage emerging technologies to create the digital experiences of the future and lead enterprisewide customer experience transformations.

Who this role is for:

Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience

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Vice President and Group Director Moira Dorsey (01:31)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Launch profitable new products and services by improving design and development:

Establish a best-in-class customer experience organization:

Benchmark the maturity of your customer experience practices:

 

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Customer Experience Blog

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Latest Research For This Role

Report: Customer Experience Organizations Must Change To Benefit From The Cloud

Four Transformations Enable Businesses To Build Successful Digital Experiences In The Cloud

April 24, 2015 | TJ Keitt

New digital experiences are reshaping how people do everything from hailing a ride to accessing a document and cleaning their teeth. To keep pace with the disruptive upstarts delivering these new...

Report: Bridging The CX/UX Divide

April 22, 2015 | Leah Buley

Customer experience (CX) and user experience (UX) have similar names and goals but very different approaches. And as yet, there is no standard operating model for how they should work together. While...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

Webinar: The Best Of Tablet User Experience

April 30, 2015

Webinar: Pick The Right Governance Model For Your Journey Mapping Efforts

May 5, 2015

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