Forrester Research For:
Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.
To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.
Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience
April 10, 2017 | Maxie Schmidt-Subramanian
April 6, 2017 | Maxie Schmidt-Subramanian
April 6, 2017 | Rick Parrish
April 5, 2017 | Danielle Travaglini
Use Strategically Placed Signature Moments To Create Memories
April 20, 2017 | Ryan Hart
Customer experience (CX) pros must understand that customers won't remember their experiences with the brand unless it evokes a memorable emotion or two. The irony is that the more friction-free the...
Building Compelling AI-Powered Experiences Requires A Four-Tiered Framework
April 18, 2017 | TJ Keitt
Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbots for...
Go-To-Market Strategies, Web Conferencing...
Customer Experience Management...
Personas & Scenarios, Customer Experience Management...
June 20, 2017 - June 21, 2017
May 23, 2017
May 4, 2017