Forrester Research For:
Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.
To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.
Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience
March 22, 2017 | Michael Barnes
February 14, 2017 | Margaret Rodriguez
February 10, 2017 | Ryan Hart
February 1, 2017 | Laura Tramm
How To Make The Most Of Unstructured Customer Feedback
March 24, 2017 | Faith Adams
For complete customer understanding, customer experience professionals must harness both structured and unstructured customer feedback. Text analytics helps mine unstructured data to understand what...
Traditional Banks Need To Up Their CX Game To Stay Relevant In An Increasingly Competitive Market
March 20, 2017 | Riccardo Pasto
To achieve sustainable business growth in an increasingly competitive market, Chinese banks can no longer rely on commoditized products and services. Innovative banks that create value for their...
Omnichannel Customer Experience, Personas & Scenarios...
Virtual Reality, Research & Development (R&D)...
June 20, 2017 - June 21, 2017
March 29, 2017
April 4, 2017