Forrester Research For:
Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.
To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.
Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience
August 11, 2015 | Thomas McCann
August 5, 2015 | Rick Parrish
July 29, 2015 | Fatemeh Khatibloo
July 24, 2015 | Deanna Laufer
A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
August 24, 2015 | Ryan Hart
For the first time, Forrester has applied the new Customer Experience Index (CX Index) methodology to appraise how well companies in China are delivering customer experiences that create and sustain...
Frequently Asked Questions About The Customer Experience Index Methodology, Diagnostic Tool, And Benchmark
August 21, 2015 | Megan Burns
Companies need a way to measure changes in the quality of their own customer experience (CX) and how it compares with the one that competitors deliver. Forrester's Customer Experience Index...
Customer Experience Management, Consumer Mobility...
Customer Experience Management...
Omnichannel Customer Experience, Personas & Scenarios...
September 15, 2015
September 17, 2015
September 21, 2015