Forrester Research For:
Customer experience leaders must create experiences that meet or exceed customer expectations to drive profits.
To succeed, you must design outstanding experiences and the ecosystem to deliver them, demonstrate the business value of customer experience as a discipline, and lead its adoption across the organization.
Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience
June 29, 2015 | Rick Parrish
June 25, 2015 | Rick Parrish
June 18, 2015 | Rick Parrish
Localizing Customer Experiences, Part 2
July 1, 2015 | Ryan Hart
Emotion is the most important dimension of a great customer experience (CX). As standards rise, CX professionals face the challenge of accurately accounting for this key emotional component, and the...
June 25, 2015 | Samuel Stern
In 2011, Mercedes-Benz USA (MBUSA) embarked on a customer experience (CX) transformation to align the quality of its customer interactions with the promise inherent in its tagline: "The Best Or...
Multichannel Customer Experience, Personas & Scenarios...
September 15, 2015
October 22, 2015 - October 23, 2015
November 16, 2015 - November 17, 2015