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Customer Experience Professionals

Responsible for improving the perceived quality of customer interactions, you leverage emerging technologies to create the digital experiences of the future and lead enterprisewide customer experience transformations.

Who this role is for:

Chief Customer Officer
Chief Experience Officer
Director of Customer Experience
VP of Brand Experience

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Vice President and Group Director Moira Dorsey (01:31)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Launch profitable new products and services by improving design and development:

Establish a best-in-class customer experience organization:

Benchmark the maturity of your customer experience practices:

 

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Customer Experience Blog

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Latest Research For This Role

Report: Adopt The Right Governance Model For Your Journey Mapping Efforts

May 5, 2015 | Joana van den Brink-Quintanilha

Master the art of journey mapping and you have a powerful customer experience (CX) change management tool. Part of the art is following a well-defined journey mapping process, and part is adopting...

Report: Brief: Staffing For Data-Driven Design

April 29, 2015 | Allegra Burnette

Data gives firms the objectivity that they need to identify, test, and validate design decisions, at scale and fast. But the skills they require to blend data and design sensibilities are rarely...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

Webinar: Adopt The Right Governance Model For Your Journey Mapping Efforts

May 5, 2015

Forum: Forrester's Forum For Customer Experience Professionals

October 22, 2015 - October 23, 2015

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