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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Forrester Infographic: AI Experiences A Reality Check

Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

May 17, 2019 | Michele Goetz

AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

Report: Use The Goal-KPI-Action-Data (GKAD) Framework To Align, Measure, And Act

Beginner Level: Process Practices For Insights-Driven Businesses

May 17, 2019 | Cinny Little

Firms must transform into insights-driven businesses. These businesses use data for insights that are always actionable, and they make insights-to-action a team sport. They accomplish this by...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: B2B And B2B2C Firms: Support Revenue, Customer Experience, And Efficiency With Analytics And Insights

June 25, 2019

Webinar: Think You're Doing Data Sourcing Right? Think Again

June 11, 2019

Webinar: Come Together (Right Now) To Deliver The Next Best Experience

May 29, 2019

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