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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value

Performance Management: The Customer Analytics Playbook

June 22, 2018 | Brandon Purcell

Customer insights (CI) professionals may be great at building predictive models, but they often struggle to prove these models' value to the business. This report gives CI pros a framework for...

Report: The Forrester Wave™: Experience Optimization Platforms, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20, 2018 | James McCormick

In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Data Strategy & Insights 2018

December 4, 2018 - December 5, 2018

Webinar: The Four Essential Steps To Transform To An Insights-Driven Business

July 25, 2018

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