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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Measure and improve marketing contributions to sales results:

 

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Customer Insights Blog

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Latest Research For This Role

Report: Marketers Are Using Data To Fuel Effective Mobile Campaigns

Learn From Chinese Enterprises Making Effective Use Of Mobile Data To Power Contextual Marketing

May 4, 2015 | Gene Cao

Chinese consumers, who comprise the world's largest mobile installed base, make dynamic use of mobile data in their daily lives. To thrive, organizations in China must excel at leveraging mobile data...

Report: Market Overview: Real-Time Interaction Management

Vendors Hone Their Contextual Marketing Capabilities

April 29, 2015 | Rusty Warner

Customers increasingly expect to be treated as individuals. That means personalized and contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

Webinar: I Can See It From Here! Evaluating Your Listening Function and Preparing For The Future Of Social Analytics

May 13, 2015

Webinar: Boost Digital Competitiveness With Continuous Optimization

May 21, 2015

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