Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

View more posts

Latest Research For This Role

Report: The Forrester Wave™: Real-Time Interaction Management, Q3 2015

The 11 Providers That Matter Most And How They Stack Up

July 29, 2015 | Rusty Warner

In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category Adobe, Experian, IBM, Infor,...

Report: Brief: When Customers Take Control

Leverage Contextual Privacy To Keep Your Competitive Edge

July 20, 2015 | Fatemeh Khatibloo

In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services...

View more research

Analysts Serving This Role

  • Fatemeh Khatibloo

    Fatemeh Khatibloo

    Data & Information Protection, Internet of Things...

  • Gene Cao

    Gene Cao

    Information Management, Listening Platforms...

  • Gina Fleming

    Gina Fleming

    Marketing Measurement, Technology Product Strategies...

View more analysts

Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

View more events