Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
April 25, 2016 | Carlton Doty
April 22, 2016 | Jennifer Belissent, Ph.D.
April 19, 2016 | Carlton Doty
April 12, 2016 | Cinny Little
Strategic Plan: The Customer Trust And Privacy Playbook
May 3, 2016 | Fatemeh Khatibloo
As privacy increasingly becomes a marketing concern, firms must think about their customer insights (CI) practices differently. Today, marketers' data governance practices — the rules that guide what...
Executive Overview: The Customer Analytics Playbook
April 28, 2016 | Srividya Sridharan
The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...
Telecommunications Services, Go-To-Market Strategies...
Technology Product Strategies, Market Research...
Customer Experience Index (CX Index), Loyalty...
September 12, 2016
June 21, 2016