Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Continually Optimize Experiences To Differentiate And Compete For Customers

Processes: The Digital Intelligence Playbook

November 15, 2018 | James McCormick

Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a digital...

Report: Combine Digital Measurements For Intelligent Engagement

Performance Management: The Digital Intelligence Playbook

November 12, 2018 | Cinny Little

Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete set...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Decipher The Future Of Video: A Data-Driven Guide To The Modern TV Watcher

December 10, 2018

Forum: Data Strategy & Insights 2018

December 4, 2018 - December 5, 2018

Webinar: Data Preparation Solutions: Use The Forrester Wave™ To Shortlist The Best Solution For Your Enterprise

November 29, 2018

View more events