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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

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Latest Research For This Role

Report: US Online Consumers' Perspectives On Wearables: An Update

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

October 2, 2015 | Anjali Lai

For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

Report: Embrace Unified Marketing Impact Analytics To Deliver Value Across Interactions

Vision: The Marketing Measurement And Insights Playbook

October 2, 2015 | Tina Moffett

Today's consumers travers e myriad interactions before they buy, and this increasingly complex media environment has made once reliable marketing performance measurement techniques obsolete. As a...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Consumers' Perspectives On Emerging Technologies In Health Care: A Technographics® Quarterly Data Flash

November 19, 2015

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