Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
August 11, 2015 | Brandon Purcell
July 29, 2015 | Rusty Warner
July 27, 2015 | Gene Cao
July 20, 2015 | Marc Jacobson
Customer Insights Are Critical To Your Evolution
September 2, 2015 | Rebecca McAdams
Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer...
August 28, 2015 | Allison Smith
Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...
Online Marketing Technology, Social Marketing...
Listening Platforms, Social Intelligence...
Business Intelligence, Information Management...
September 15, 2015
September 22, 2015