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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Research Overview: Customer Analytics Technologies And Services

Tools And Technology: The Customer Analytics Playbook

September 30, 2020 | Brandon Purcell

Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with both...

Report: How The Insights Center Of Excellence Powers Adaptive Enterprises: Learn From Five Leaders

Advanced Level: Process Practices For Insights-Driven Businesses

September 25, 2020 | Cinny Little

Customer insights (CI) pros continue to struggle with driving more actions from data and insights. This report demonstrates how the insights center of excellence is the leading organizational model...

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Analysts Serving This Role

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