Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
May 27, 2016 | Jennifer Belissent, Ph.D.
May 13, 2016 | Cinny Little
April 25, 2016 | Carlton Doty
Continuous Improvement: The Digital Intelligence Playbook
May 27, 2016 | Cinny Little
Mobile has changed your customers' expectations. They expect access to anything, anywhere, anytime. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights...
May 23, 2016 | Nicole Dvorak
Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for digital...
Emerging Market Research Methodologies, Market Research...
Business Intelligence, Information Management...
June 20, 2016
June 21, 2016
September 12, 2016