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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2019

Landscape: The Digital Intelligence Playbook

January 17, 2019 | James McCormick

Digital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of...

Report: Beyond The Map With Location Intelligence

Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession

January 10, 2019 | James McCormick

The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...

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Analysts Serving This Role

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