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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: The Forrester Wave™: B2B Customer Analytics, Q1 2019

The Six Providers That Matter Most And How They Stack Up

March 11, 2019 | Allison Snow

In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...

Report: New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

Forrester's Landscape Overview Of 27 Providers

March 7, 2019 | Cinny Little

A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

March 28, 2019

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