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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Customer Insights Blog

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Latest Research For This Role

Report: How Dirty Is Your Data?

Strategic Plan: The Customer Trust And Privacy Playbook

May 3, 2016 | Fatemeh Khatibloo

As privacy increasingly becomes a marketing concern, firms must think about their customer insights (CI) practices differently. Today, marketers' data governance practices — the rules that guide what...

Report: Turn Data Into Insights With Customer Analytics

Executive Overview: The Customer Analytics Playbook

April 28, 2016 | Srividya Sridharan

The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: The Customer Insights Center Of Excellence: Get Smarter By Knowing Your Options

June 21, 2016

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