Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Rate Your Digital Intelligence Mastery

Assessment: The Digital Intelligence Playbook

September 6, 2017 | Cinny Little

Digital intelligence (DI) is advancing, but firms must speed up progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of digital...

Report: Opportunities For Automatic Replenishment

Forrester Data North American Consumer Technographics®

August 29, 2017 | Lauren Brown

With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

View more events