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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

ForecastView Document

November 14, 2017 | Satish Meena

Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

Report: Optimize Digital Intelligence For Your Insights-Driven Business

Vision: The Digital Intelligence Playbook

November 10, 2017 | James McCormick

The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Use Storytelling To Drive More Actions From Data And Insights

December 19, 2017

Webinar: Spatial Analytics: New Age Intelligence For Insights And Experiences

December 12, 2017

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