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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

Establish Your Insights-Driven Practices With These Essential Skills

November 22, 2017 | Cinny Little

Despite continuous investment, customer insights professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive, firms...

Report: Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

ForecastView Document

November 14, 2017 | Satish Meena

Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Use Storytelling To Drive More Actions From Data And Insights

December 19, 2017

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