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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value

Performance Management: The Customer Analytics Playbook

July 26, 2017 | Brandon Purcell

Customer insights (CI) professionals may be great at building predictive models, but they often struggle to prove their value to the business. This report gives CI pros a framework for performance...

Report: Personalize Customer Experience With A Digital Intelligence Business Case

Business Case: The Digital Intelligence Playbook

July 20, 2017 | Cinny Little

Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2017

September 13, 2017

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

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