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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

ForecastView Document

October 23, 2017 | Satish Meena

We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...

Report: Vendor Landscape: The Consumer Data Ecosystem's Service Providers

Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization

October 10, 2017 | Fatemeh Khatibloo

The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

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Analysts Serving This Role

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