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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Customer Insights Blog

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Latest Research For This Role

Report: Forrester Data Report: Consumer Wearables Forecast, 2017 To 2022 (US)

ForecastView Document

April 13, 2017 | Shaurya Priya

The consumer wearables market has exploded in recent years, with one in five US online consumers adopting fitness trackers, smartwatches, and other types of devices. We used insights from Forrester's...

Report: Forrester Data: Consumer Wearables Forecast, 2017 To 2022 (US)

ForecastView Spreadsheet

April 13, 2017 | Shaurya Priya

This forecast, made exclusively available for ForecastView clients, sizes and forecasts the US installed base and ownership of consumer wearable devices. It has details on units sold and sales...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXNYC 2017

June 20, 2017 - June 21, 2017

Webinar: Leverage Forrester's Privacy Segmentation To Optimize Customer Trust

May 10, 2017

Webinar: Using the Forrester Wave™: Get To Insights Faster With Data Preparation Tools

May 23, 2017

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