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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Organize For Digital Intelligence With These Three Models

Organization: The Digital Intelligence Playbook

August 16, 2017 | Cinny Little

Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

Report: Turn Data Into Insights With Customer Analytics

Executive Overview: The Customer Analytics Playbook

August 15, 2017 | Brandon Purcell

The scale and diversity of customer data provide rich new sources of insight, letting firms engage with customers in new ways and enable the digital disruption of entire industries. Today's customer...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2017

September 13, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

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