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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Personalize Customer Experience With A Digital Intelligence Business Case

Business Case: The Digital Intelligence Playbook

July 20, 2017 | Cinny Little

Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

Report: More Firms Are Using The Insights Center Of Excellence To Drive Value

Organization: The Customer Analytics Playbook

July 19, 2017 | Cinny Little

Customer insights pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize affects your success. This report shows how the insights center of...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2017

September 13, 2017

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

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