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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: The State Of Customer Analytics 2017

Benchmarks: The Customer Analytics Playbook

September 25, 2017 | Brandon Purcell

To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

Report: The Forrester Wave™: Customer Analytics Service Providers, Q3 2017

These 10 Providers Transform Big Customer Data Into Big Value

September 25, 2017 | Brandon Purcell

In our 33-criteria evaluation of customer analytics service providers, we identified the 10 most significant ones — Allant Group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy,...

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Analysts Serving This Role

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