Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: New Tech: Data Marketplaces, Q3 2019

Forrester's Landscape Overview Of 21 Providers

September 30, 2019 | Jennifer Belissent, Ph.D.

With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

Report: Make Customer Lifetime Value Your Polaris For Long-Term Growth

This Customer-Obsessed Metric Brightens The Path To Profitability

September 26, 2019 | Brandon Purcell

Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

November 19, 2019

Webinar: The Five-Step Playbook For Storytelling That Drives Actions From Data And Insights

November 12, 2019

Webinar: The Pulse Of Financial Services Customers In Asia Pacific

November 5, 2019

View more events