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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:

Measure and improve marketing contributions to sales results:

 

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Customer Insights Blog

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Latest Research For This Role

Report: Brief: What Keeps Privacy Pros Up At Night?

CI Pros Are Critical To Ensuring Better Privacy Practices

March 25, 2015 | Fatemeh Khatibloo

Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

Report: Brief: Customize Your Cross-Channel Attribution Technology RFP

March 24, 2015 | Tina Moffett

Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

Webinar: US Consumer Video-Viewing Habits: A Technographics® Quarterly Data Flash

April 28, 2015

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

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