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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:

Measure and improve marketing contributions to sales results:


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Customer Insights Blog

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Latest Research For This Role

Report: Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

A Technographics 360 Report: Using Online Community And Social Listening Data

February 27, 2015 | Kristopher Arcand

The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

Report: Adopt The Right Marketing Metrics To Measure Success

Performance Management: The Cross-Channel Attribution Playbook

February 24, 2015 | Tina Moffett

The ultimate goal of cross-channel attribution measurement is to help marketers understand what's working and what isn't by recalculating key performance indicators (KPIs) in a more accurate,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's China Summit For Marketing Leaders

March 25, 2015

Webinar: A Home Run Or A Strikeout? Assessing Your Marketing Performance Measurement Maturity

March 10, 2015

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

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