Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
May 18, 2015 | Rusty Warner
May 8, 2015 | Rusty Warner
April 27, 2015 | Gene Cao
April 9, 2015 | Michael Barnes
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
July 1, 2015 | Gene Cao
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestl is no exception. In 2013, the global food giant built a social command center in China,...
Assessment: The Customer Loyalty Playbook
June 30, 2015 | Emily Collins
If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...
Technology Product Strategies, Market Research...
Information Management, Listening Platforms...
Business Intelligence, Virtual Desktop Infrastructure (VDI)...
September 15, 2015
July 22, 2015