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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Measure and improve marketing contributions to sales results:


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Customer Insights Blog

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Latest Research For This Role

Report: Scale And Optimize Customer Engagements With Digital Intelligence

Executive Overview: The Digital Intelligence Playbook For 2015

April 22, 2015 | James McCormick

The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

Report: Brief: Predictive Social Analytics Is On The Horizon

April 21, 2015 | Allison Smith

Most of the analytics that social listening platforms provide are retrospective and explanatory any listening platform on the market can provide data about spikes in volume or analysis on the...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: US Consumer Video-Viewing Habits: A Technographics® Quarterly Data Flash

April 28, 2015

Webinar: I Can See It From Here! Evaluating Your Listening Function and Preparing For The Future Of Social Analytics

May 13, 2015

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