Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
August 11, 2015 | Brandon Purcell
July 29, 2015 | Rusty Warner
July 27, 2015 | Gene Cao
July 20, 2015 | Marc Jacobson
August 28, 2015 | Allison Smith
Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...
Forrester's Guide To Selecting A Qualitative Vendor
August 26, 2015 | Kristopher Arcand
Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...
Information Management, Listening Platforms...
Marketing Measurement, Technology Product Strategies...
Business Intelligence, Information Management...
September 15, 2015
September 22, 2015