Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Q&A: Six Questions To Ask Before Diving Into Text Analytics

Make The Most Of Your Textual Enterprise Data

April 4, 2018 | Boris Evelson

Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

Report: Now Tech: Professional Services Automation Tools, Q2 2018

Forrester's Overview Of 17 Professional Services Automation Providers

April 2, 2018 | Margo Visitacion

Customer insights (CI) professionals in project-based businesses can use professional services automation (PSA) tools to improve project delivery by automating critical processes and increasing...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Data Strategy & Insights 2018

December 4, 2018 - December 5, 2018

Webinar: How To Avoid Harmful Bias And Discrimination With AI

May 22, 2018

View more events