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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

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Latest Research For This Role

Report: Brief: Track Your Brand Health With Social Data

August 28, 2015 | Allison Smith

Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...

Report: Charting The 2015 Landscape Of Market Research Online Community Offerings

Forrester's Guide To Selecting A Qualitative Vendor

August 26, 2015 | Kristopher Arcand

Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

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Analysts Serving This Role

  • Gene Cao

    Gene Cao

    Information Management, Listening Platforms...

  • Gina Fleming

    Gina Fleming

    Marketing Measurement, Technology Product Strategies...

  • Brandon Purcell

    Brandon Purcell

    Business Intelligence, Information Management...

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Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

Webinar: Introducing The Forrester Wave™: Real-Time Interaction Management

September 22, 2015

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