Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
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May 18, 2015 | Rusty Warner
May 8, 2015 | Rusty Warner
April 27, 2015 | Gene Cao
April 9, 2015 | Michael Barnes
A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
May 27, 2015 | Anjali Lai
Traveling is synonymous with being mobile and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for their...
Benchmarking Against Peer Organizations Is The First Step
May 26, 2015 | Michael Barnes
How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...
Business Intelligence, Information Management...
Online Marketing Technology, Social Marketing...
June 16, 2015 - June 17, 2015
September 15, 2015