Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
April 25, 2016 | Carlton Doty
April 22, 2016 | Jennifer Belissent, Ph.D.
April 19, 2016 | Carlton Doty
April 12, 2016 | Cinny Little
Executive Overview: The Customer Analytics Playbook
April 28, 2016 | Srividya Sridharan
The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...
Tools And Technology: The Digital Intelligence Playbook
April 26, 2016 | James McCormick
Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...
Business Intelligence, Software-as-a-Service (SaaS)...
Data & Information Protection, Internet of Things (IoT)...
September 12, 2016
May 3, 2016
June 21, 2016