Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Customer Insights Blog

View more posts

Latest Research For This Role

Report: Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

Landscape: The Digital Intelligence Playbook

February 17, 2017 | James McCormick

Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of digital...

Report: The Forrester Wave™: Insights Service Providers, Q1 2017

Leaders Emerge In A Nascent Insights Services Market

February 14, 2017 | Jennifer Belissent, Ph.D.

In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos, Capgemini,...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Consumer Marketing 2017

April 6, 2017 - April 7, 2017

Webinar: The 12 Artificial Intelligence Technologies That Will Drive Innovation In Customer Understanding

March 13, 2017

Webinar: Insights Services: 10 Providers That Help Firms Turn Data And Insights Into Action

March 21, 2017

View more events