Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
October 1, 2015 | Kristopher Arcand
September 17, 2015 | Gene Cao
September 10, 2015 | Emily Collins
August 11, 2015 | Brandon Purcell
A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
October 2, 2015 | Anjali Lai
For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...
Vision: The Marketing Measurement And Insights Playbook
October 2, 2015 | Tina Moffett
Today's consumers travers e myriad interactions before they buy, and this increasingly complex media environment has made once reliable marketing performance measurement techniques obsolete. As a...
Consumer Mobility, Tablets...
Information Management, Marketing Measurement...
Marketing Measurement, Technology Product Strategies...
November 19, 2015