Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
July 29, 2015 | Rusty Warner
July 27, 2015 | Gene Cao
July 20, 2015 | Marc Jacobson
July 20, 2015 | Gene Cao
Assessment: The Digital Intelligence Playbook
August 4, 2015 | James McCormick
Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...
Executive Overview: The Social Intelligence Playbook
July 31, 2015 | Allison Smith
Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss...
September 15, 2015