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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

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Latest Research For This Role

Report: Brief: Loyalty Programs Unveil Your Most Loyal Customers

Refine The Member Experience To Boost Loyalty

November 25, 2015 | Emily Collins

Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged...

Report: Elevate Customer Obsession With A Digital Intelligence Strategic Plan

Strategic Plan: The Digital Intelligence Playbook

November 23, 2015 | James McCormick

Digital intelligence is a modern digital analytics practice that requires an enterprisewide initiative that changes the way customer insights (CI) professionals gather, integrate, understand, and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Privacy: Make It A 2016 Strategic Initiative Or Lose Customers. The Choice Is Yours

December 1, 2015

Webinar: Key To Mastering Mobile Moments:​ Identifying Mobile Pathways

January 6, 2016

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