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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Pick A Powerful Pilot To Propagate Customer Analytics

Business Case: The Customer Analytics Playbook

June 11, 2018 | Brandon Purcell

While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

Report: The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Tools And Technology: The Customer Analytics Playbook

June 11, 2018 | Brandon Purcell

In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Data Strategy & Insights 2018

December 4, 2018 - December 5, 2018

Webinar: The Four Essential Steps To Transform To An Insights-Driven Business

July 25, 2018

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