Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
May 18, 2015 | Rusty Warner
May 8, 2015 | Rusty Warner
April 27, 2015 | Gene Cao
April 9, 2015 | Michael Barnes
A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
July 6, 2015 | Anjali Lai
We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
July 1, 2015 | Gene Cao
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestl is no exception. In 2013, the global food giant built a social command center in China,...
Information Management, Marketing Measurement...
Business Intelligence, Software-as-a-Service (SaaS)...
September 15, 2015
July 22, 2015