Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

View more posts

Latest Research For This Role

Report: So How Digitally Smart Are You Really?

Assessment: The Digital Intelligence Playbook

August 4, 2015 | James McCormick

Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...

Report: Leverage Social Data To Elevate Customer Intelligence

Executive Overview: The Social Intelligence Playbook

July 31, 2015 | Allison Smith

Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

View more events