Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
February 3, 2017 | Jennifer Belissent, Ph.D.
January 25, 2017 | Cinny Little
January 18, 2017 | Brandon Purcell
January 12, 2017 | Jennifer Belissent, Ph.D.
Landscape: The Digital Intelligence Playbook
February 17, 2017 | James McCormick
Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of digital...
Leaders Emerge In A Nascent Insights Services Market
February 14, 2017 | Jennifer Belissent, Ph.D.
In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos, Capgemini,...
Market Research, Consumer Segmentation...
Consumer Mobility, eCommerce...
Data & Information Protection, Internet of Things (IoT)...
April 6, 2017 - April 7, 2017
March 13, 2017
March 21, 2017