Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
November 9, 2015 | Carlton Doty
November 9, 2015 | Tina Moffett
November 9, 2015 | Fatemeh Khatibloo
November 4, 2015 | Fatemeh Khatibloo
Refine The Member Experience To Boost Loyalty
November 25, 2015 | Emily Collins
Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged...
Strategic Plan: The Digital Intelligence Playbook
November 23, 2015 | James McCormick
Digital intelligence is a modern digital analytics practice that requires an enterprisewide initiative that changes the way customer insights (CI) professionals gather, integrate, understand, and...
Business Intelligence, Information Management...
December 1, 2015
January 6, 2016