Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
Performance Management: The Customer Analytics Playbook
June 22, 2018 | Brandon Purcell
Customer insights (CI) professionals may be great at building predictive models, but they often struggle to prove these models' value to the business. This report gives CI pros a framework for...
The Eight Providers That Matter Most And How They Stack Up
June 20, 2018 | James McCormick
In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...
December 4, 2018 - December 5, 2018
July 25, 2018
