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Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
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May 18, 2015 | Rusty Warner
May 8, 2015 | Rusty Warner
April 27, 2015 | Gene Cao
April 9, 2015 | Michael Barnes
Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework
May 22, 2015 | James McCormick
Mobile may save your life no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually relevant way....
Many Vendors Offer Compelling CCCM Options
May 14, 2015 | Rusty Warner
The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...
Business Intelligence, Virtual Desktop Infrastructure (VDI)...
Business Intelligence, Information Management...
Data & Information Protection, Internet of Things...
June 16, 2015 - June 17, 2015
May 27, 2015
September 15, 2015