Forrester Research For:
Customer Insights Professionals
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
Who this role is for:
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
Challenges Facing Today’s Customer Insights Professionals
Apply customer knowledge to enable experience improvements:
Personal At Last For CI Professionals
Exploit disruptive technologies to gain deeper insights:
The Digital Intelligence Playbook
Monitor and optimize interactions across all touchpoints:
Drive Intelligent Customer Interactions With Spatial Analytics
Use big data to design and deliver quality experiences:
Latest Research For This Role
Report: Adopt Insights Services To Accelerate Your Business Transformation
Best Practices To Ensure A Successful Insights Services Engagement
June 5, 2017 | Jennifer Belissent, Ph.D.
Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they want...
Report: The Insights Services Directory, Q2 2017
June 5, 2017 | Jennifer Belissent, Ph.D.
The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...
Analysts Serving This Role
Upcoming Events For This Role
Forum: CXDC 2017
September 13, 2017
Forum: CX Europe 2017
November 14, 2017 - November 15, 2017