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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Elevate Your Online Testing Program With A Continuous Optimization Approach

Benchmarks: The Digital Intelligence Playbook

February 15, 2018 | James McCormick

Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses the...

Report: Now Tech: Customer Analytics Technologies, Q1 2018

Landscape: The Customer Analytics Playbook

February 12, 2018 | Brandon Purcell

You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from a...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Data Strategy & Insights 2018

December 4, 2018 - December 5, 2018

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