Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Register as a guest to explore the Forrester content that aligns with your professional role.


Already registered as a client or guest? Log in.

Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Measure and improve marketing contributions to sales results:


View more Playbooks


Customer Insights Blog

View more posts

Latest Research For This Role

Report: Executive Q&A: What You Need To Know About Return On Marketing Investment

April 17, 2015 | Tina Moffett

Return on marketing investment (ROMI) measures the financial impact of your marketing investments. ROMI guides your future marketing strategy and planning to the ultimate goal of acquiring and...

Report: Implement Effective Social Listening Capabilities In China

Multinational Enterprises Should Revamp Their Social Listening Practices For China

April 17, 2015 | Gene Cao

Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China a huge and important market with unique characteristics,...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: US Consumer Video-Viewing Habits: A Technographics® Quarterly Data Flash

April 28, 2015

Webinar: I Can See It From Here! Evaluating Your Listening Function and Preparing For The Future Of Social Analytics

May 13, 2015

View more events