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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Latest Research For This Role

Report: Vendor Landscape: The Consumer Data Ecosystem's Service Providers

Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization

October 10, 2017 | Fatemeh Khatibloo

The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

Report: How Empowered Customers Harness The Power Of Mobile

North American Consumer Technographics®

September 26, 2017 | Anjali Lai

Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

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Analysts Serving This Role

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