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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Scale And Optimize Customer Engagements With Digital Intelligence

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook For 2015

Monitor and optimize interactions across all touchpoints:

The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Use big data to design and deliver quality experiences:

Evolve Your Customer Analytics Capability

The Customer Analytics Playbook For 2015

Customer Insights Blog

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Latest Research For This Role

Report: Case Study: Succeed With Social Intelligence In China

Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

July 1, 2015 | Gene Cao

Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestl is no exception. In 2013, the global food giant built a social command center in China,...

Report: Advance Your Approach To Customer Loyalty

Assessment: The Customer Loyalty Playbook

June 30, 2015 | Emily Collins

If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: ML SYDNEY 2015

September 15, 2015

Webinar: How Mobile Disrupts The Path to Purchase

July 22, 2015

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