Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
February 12, 2016 | Jennifer Belissent, Ph.D.
February 1, 2016 | Rusty Warner
January 21, 2016 | Rusty Warner
January 5, 2016 | Kristopher Arcand
Organization: The Customer Trust And Privacy Playbook
February 2, 2016 | Fatemeh Khatibloo
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...
February 2, 2016 | James McCormick
The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...
Marketing Measurement, Technology Product Strategies...
Technology Product Strategies, Market Research...
February 24, 2016
March 9, 2016
March 17, 2016