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Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Customer Insights Blog

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Latest Research For This Role

Report: Make Mobile Analytics Digitally Intelligent

Continuous Improvement: The Digital Intelligence Playbook

May 27, 2016 | Cinny Little

Mobile has changed your customers' expectations. They expect access to anything, anywhere, anytime. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights...

Report: Mobile Messaging Fails Customers Today

May 23, 2016 | Nicole Dvorak

Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for digital...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Pre-Forum Workshop: Advanced Customer Journey Mapping

June 20, 2016

Webinar: The Customer Insights Center Of Excellence: Get Smarter By Knowing Your Options

June 21, 2016

Forum: CXDC 2016

September 12, 2016

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