Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Vice President and Group Director Carl Doty (00:47)

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Customer Insights Blog

View more posts

Latest Research For This Role

Report: The Insights-Driven Business

Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

July 27, 2016 | James McCormick

A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By...

Report: The State Of Customer Analytics 2016

Benchmarks: The Customer Analytics Playbook

July 20, 2016 | Brandon Purcell

To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 142 customer analytics and...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Spotlight On Forrester's Business Insights Research

September 12, 2016

Webinar: The State Of Consumers And Technology, 2016

September 12, 2016

View more events