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Customer Insights Professionals

As a data-driven marketer, you're responsible for capturing, managing, analyzing, and applying customer knowledge and insights. You employ customer data, marketing automation technology, and customer analytics to improve performance.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

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Vice President and Group Director Carl Doty (00:47)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Measure and improve marketing performance:

Optimize investments in marketing automation technology:

Turn customer data into business value:

Measure and improve marketing contributions to sales results:

 

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Customer Insights Blog

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Latest Research For This Role

Report: B2B Marketers Must Step Up To Message Management

A Strategic Messaging Architecture Helps Marketing And Sales Stimulate, Sustain, And Scale Consistent Communication

March 4, 2015 | Lori Wizdo

Savvy business-to-business (B2B) marketing leaders know that contextual, relevant content helps their company connect with customers through all the stages of the customer life cycle. But...

Report: Find The Digital Road To Customer Enlightenment

Road Map: The Digital Intelligence Playbook

March 3, 2015 | James McCormick

Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's China Summit For Marketing Leaders

March 25, 2015

Webinar: A Home Run Or A Strikeout? Assessing Your Marketing Performance Measurement Maturity

March 10, 2015

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

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