Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

Customer Insights Professionals

Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.

To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.

Who this role is for:

VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence

Challenges Facing Today’s Customer Insights Professionals

Apply customer knowledge to enable experience improvements:

Personal At Last For CI Professionals

Exploit disruptive technologies to gain deeper insights:

The Digital Intelligence Playbook

Monitor and optimize interactions across all touchpoints:

Drive Intelligent Customer Interactions With Spatial Analytics

Use big data to design and deliver quality experiences:

Use Marketing Dashboards To Uncover Customers' Behavior

The Customer Analytics Playbook

Latest Research For This Role

Report: Vendor Landscape: Customer Analytics Service Providers, Q2 2017

Tools And Technology: The Customer Analytics Playbook

May 16, 2017 | Brandon Purcell

Customer insights (CI) pros often need help turning their data into actionable insights, and they look to customer analytics service providers to meet this need. Unfortunately, in a crowded landscape...

Report: Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

Continuous Improvement: The Customer Analytics Playbook

May 12, 2017 | Brandon Purcell

Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was previously...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: CXNYC 2017

June 20, 2017 - June 21, 2017

Webinar: Using the Forrester Wave™: Get To Insights Faster With Data Preparation Tools

May 23, 2017

Forum: CXDC 2017

September 13, 2017

View more events