Forrester Research For:
Customer Insights Professionals capture, manage, analyze, and apply customer knowledge to help your business win, serve, and retain customers.
To succeed, you must capture customer data from all sources and manage it across customer-facing systems and functions as well as analyze it to obtain actionable insights and apply it to the business.
VP of Customer Insights
VP of Business Analytics
VP of Customer Analytics
VP of Relationship Marketing
VP of Customer Intelligence
Make The Most Of Your Textual Enterprise Data
April 4, 2018 | Boris Evelson
Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...
Forrester's Overview Of 17 Professional Services Automation Providers
April 2, 2018 | Margo Visitacion
Customer insights (CI) professionals in project-based businesses can use professional services automation (PSA) tools to improve project delivery by automating critical processes and increasing...
December 4, 2018 - December 5, 2018
May 22, 2018
