For CMO Professionals
Define Data Responsibilities To Boost Enterprise Intelligence
This report, originally written for customer insights professionals, includes content relevant to CMOs. And here's why: Dramatic changes in how empowered customers now use digital and nondigital...
- Downloads: 111
For Customer Insights Professionals
Who Does What To Maximize The Impact Of Customer Data
As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need,...
- Downloads: 170
For CIO Professionals
Part One In A Two Part Series On Designing Your Data Organization
In the increasingly digitized world, having superior data on where your customers go, what they do, and how they use your products is a competitive advantage. However, data management in most...
- Downloads: 432