Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

1 result in Everything

  • Jost Hoppermann
  • IT Infrastructure & Operations
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Software-As-A-Service In Banking

    The Time Has Come For Public Clouds In The Financial Services Industry

    Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

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