Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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  • John Brand
  • For CIO Professionals

    Report:Asia Pacific CIO Budgets And Priorities In 2013

    The "B" in BT Is Quickly Outpacing The "T" Across Asia Pacific

    Forrester regularly surveys business technology (BT) decision-makers about their IT budgets and priorities to help our clients align their own investments. The Forrsights Budgets And Priorities...

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