Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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13 results in Everything

  • Kyle McNabb
  • For Application Development & Delivery Professionals

    Blog:Want To Learn How To Embrace, Lead, And Deliver Digital Disruption? Join Us This Fall

    Digital disruption is real and shows no signs of slowing down – our research shows that 1 billion consumers will utilize smartphones by 2016. Digital upstart companies are disrupting...

    • For CIO Professionals

      Report:The CIO's Blueprint For Strategy In The Age Of The Customer

      Four Imperatives To Establish New Competitive Advantage

      Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

      • Downloads: 444
    • For eBusiness & Channel Strategy Professionals

      Report:The eBusiness Professional's Blueprint For Strategy In The Age Of The Customer

      Four Imperatives To Establish New Competitive Advantage

      Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

      • Downloads: 320
    • For Application Development & Delivery Professionals

      Blog:Q&A With Greg Swimer, VP IT, Business Intelligence, Unilever

      In advance of next week’s Forrester’s European Business Technology Forums in London on June 10 and 11, we had an opportunity to speak with Greg Swimer about information management and how...

      • For CIO Professionals

        Report:Top Technologies For Your BT Agenda

        Tools And Technology: The Business Technology Agenda Playbook

        In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

        • Downloads: 491
      • For CMO Professionals

        Report:The CMO's Blueprint For Strategy In The Age Of The Customer

        Four Imperatives To Establish New Competitive Advantage

        Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

        • Downloads: 446
      • For Application Development & Delivery Professionals

        Blog:Digital Disruption: What Software Dev & Delivery Competencies Matter?

        The team and I have been testing a hypothesis for the past year while meeting with business and IT leaders in large enterprises, agencies, and smaller firms, and I'd like your input. My...

        • For Application Development & Delivery Professionals

          Blog:Get Bullish On Software: Three Data Points From Our Business And Software Decision-Maker Surveys

          I’m bullish on software — specifically design and engineering — and I’m starting to see that many of today’s business leaders share that opinion as they come to terms...

          • For Application Development & Delivery Professionals

            Blog:Delivering A Unified Digital Experience

            Every day our clients flood us with inquiries on what to do about mobile and social software and smartphone and tablet adoption—not just as it pertains to their customers but to their employees...

            • For Application Development & Delivery Professionals

              Blog:Common Mistakes In The Era Of Digital Disruption

              “Yep, we’re doing it wrong.” That’s what one front office development leader who attended our Digital Disruption Summits and Forums in London and Orlando told us after hearing...

              • For Application Development & Delivery Professionals

                Blog:Three More Things I'd Tell Your CIO

                Last December, I published three things I'd tell your CIO. Since then, I've spent time with dozens and dozens of sourcing and vendor management professionals, CIOs, and leaders of application...

                • For Technology Management Professionals

                  Blog:Tomorrow's Digital Fueled Business Outcomes — And You

                  Digital technologies, and the software running on them, have done more than just make it easy for consumers to connect with each other and entertain themselves. Digital technologies have changed both...

                  • For Chief Information Officer Professionals

                    Blog:Top Technologies For Your BT Agenda

                    Your business executives seek top line growth – 7 out of every 10 we survey state growth is their top priority. Growth requires competitive advantage, but hanging on to yesterday’s...