Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Market Imperatives


3 results in Reports

  • Customer Relationship Management (CRM)
  • Jennifer Belissent, Ph.D.
  • For CIO Professionals

    Report:Find A Date To The Data Dance

    Partners Facilitate The Commercialization Of Data Assets

    You've got data! A growing number of companies are recognizing the value of their data assets — and not just for internal use. The commercialization of these data assets will become an...

    • Downloads: 164
  • For CIO Professionals

    Report:It's Time To Take Your Data To Market

    Your Data May Have Tremendous Commercial Potential

    Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

    • Downloads: 339
  • For CIO Professionals

    Report:Case Study: Data-Driven Customer Engagement Transforms Public Services

    Société De Transport De Montréal Thanks Passengers And Drives Revenues

    Airlines court frequent fliers with rewards for loyalty and as a consequence get to know their customers better. Why not public transportation? In Canada, Société de Transport de...

    • Downloads: 185