Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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162 results in Reports

  • Forrester Wave
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

    The Nine Providers That Matter Most And How They Stack Up

    Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

    • Downloads: 1037
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Online Video Platforms, Q1 2013

    Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

    Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

    • Downloads: 710
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

    These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

    The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

    • Downloads: 747
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 1806
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

    The 15 Providers That Matter Most And How They Stack Up

    Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

    • Downloads: 553
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

    • Downloads: 196
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Identity And Access Management Suites, Q3 2013

    Comparing The Top Nine IAM Suite Options

    In Forrester's 16-criteria evaluation of comprehensive identity and access management (IAM) suites, we identified the nine most significant vendors in the category — Aveksa, CA Technologies,...

    • Downloads: 1168
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015

    Accenture Digital, Deloitte Digital, And SapientNitro Lead, With Several Key Players Trailing Closely Behind

    In Forrester's 77-criteria evaluation of the top 11 global commerce service providers (GCSPs), we found that Accenture Digital, Deloitte Digital, and SapientNitro lead the pack with their integrated...

    • Downloads: 310
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q1 2014

    Vendors Target Interactive Use Cases And Corporate Solutions

    Customer communications management is a frequent topic of inquiries by Forrester clients who are looking for direction on how to update their technology for new business demands and usage patterns...

    • Downloads: 728
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 905
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014

    Ten Vendors That Enhance Social Media Engagement While Mitigating Risk And Enforcing Compliance

    Near ubiquitous use of social media both within and outside of businesses today drastically increases companies' exposure to new levels of risk. With the benefits of engaging through social channels...

    • Downloads: 444
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

    The Programmatic Selling Platforms That Matter Most And How They Stack Up

    In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

    • Downloads: 389
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Strategic Planning For The BT Agenda, Q1 2015

    The Top 11 Vendors In The Emerging Strategic Planning Market

    In Forrester's 31-criteria evaluation of strategic planning vendors, we identified the 11 most significant tools providers — CA Technologies, GenSight, LiquidPlanner, Mega International,...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Midsize Organizations, Q3 2012

    The 18 Providers That Matter Most And How They Stack Up

    During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

    • Downloads: 1675
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Service Virtualization And Testing Solutions, Q1 2014

    A Small Group Of Big Vendors And A Few Courageous Small Ones Dominate This Promising Emerging Market

    Service virtualization and testing (SVT) solutions provide developers and testers with tools to quickly simulate the services of a complex production environment, mainly for automating regression,...

    • Downloads: 710
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Private Cloud Solutions, Q4 2013

    Three Vendors Rise To The Top Of The Private Cloud Market

    In Forrester's 61-criteria evaluation of private cloud solution vendors, we identified the 10 most significant software providers — ASG Software Solutions, BMC Software, CA Technologies, Cisco...

    • Downloads: 1303
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: VMS, Q1 2014

    How Vendors Rank For Contingent Staff And SOW/Services Procurement Engagements

    Companies spend a significant amount of money on nonpermanent workers and they need a vendor management system (VMS) to manage the complexity of a contingent workforce program. But as programs...

    • Downloads: 355
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 77 criteria evaluation of the top 10 global commerce service providers (GCSPs), we found that Deloitte Digital, SapientNitro, Accenture Digital, Razorfish Global, Cognizant, and IBM...

    • Downloads: 297
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: BI Service Providers, Q4 2014

    The 12 BI Services Providers That Matter Most And How They Stack Up

    In Forrester's 30-criteria evaluation of business intelligence (BI) services providers, we identified the 12 most significant services providers in the category — Accenture, Capgemini,...

    • Downloads: 528
  • For CMO Professionals

    Report:The Forrester Wave™: Innovation Agencies, Q4 2014

    An Evaluation Of 10 Agencies Driving Innovation

    In Forrester's 27-criteria evaluation of innovation agencies, we identified the 10 most significant firms — AKQA, Critical Mass, frog, Huge, Isobar, Mutual Mobile, R/GA, Razorfish,...

    • Downloads: 461
  • For CIO Professionals

    Report:The Forrester Wave™: Smart Process Applications, Q2 2013

    The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up

    Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

    • Downloads: 781
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 489
  • For Application Development & Delivery Professionals

    Report:Applying The Forrester Wave™: API Management Solutions, Q3 2014

    Customizing The Forrester Wave For Three Key Buying Scenarios: API Service Provider, Mobile App APIs, and Enterprise Services

    In September 2014, we published our 40-criteria Forrester Wave evaluation of 11 application programming interface (API) management solutions vendors: 3scale, Apigee, Axway, CA Technologies, IBM,...

    • Downloads: 382
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Kana Enterprise, Microsoft, Moxie...

    • Downloads: 959
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Portfolio Management For The Tech Management Agenda, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 45-criteria evaluation of portfolio management for tech management vendors, we identified the 10 most significant software providers — CA Technologies, Changepoint, Clarizen, HP,...

    • Downloads: 110