Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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158 results in Reports

  • Forrester Wave
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: eProcurement, Q2 2014

    The 11 Largest Procure-To-Pay (P2P) Platforms, Graded By Their Ability To Deliver Visibility And Control Through High User Adoption

    In Forrester's 69-criteria evaluation of eProcurement providers, we identified the 11 most significant software platforms — Basware, Capgemini IBX, Coupa, Ivalua, Oracle (E-Business Suite...

    • Downloads: 716
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Large Organizations, Q3 2012

    The 17 Solutions That Matter Most And How They Stack Up

    During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

    • Downloads: 2109
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

    Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

    • Downloads: 4273
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Enterprise Cloud Identity And Access Management, Q3 2012

    Six Vendors That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of cloud identity and access management (IAM) vendors, we identified the six most significant solution providers in this category — Covisint, Lighthouse...

    • Downloads: 1662
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

    The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

    In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

    • Downloads: 702
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q4 2012

    How Six Vendors Stack Up In A Mature Yet Changing Market

    In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

    • Downloads: 1265
  • For B2B Marketing Professionals

    Report:The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity,...

    • Downloads: 392
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Omnichannel Order Management, Q3 2014

    IBM And Manhattan Associates Stand Out In An Increasingly Competitive Landscape Of Solutions

    In Forrester's 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP...

    • Downloads: 799
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: EA Management Suites, Q2 2013

    The 10 Providers That Matter Most And How They Stack Up

    There is a plethora of vendors in the enterprise architecture management suite (EAMS) market that, like many EA practices themselves, excel at only a portion of a comprehensive EA practice. It is not...

    • Downloads: 918
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014

    A Dozen Cloud-Based Resiliency Players Battle It Out For Top Honors

    In Forrester's 17-criteria evaluation of disaster-recovery-as-a-service (DRaaS) vendors, we identified the 12 most significant service providers — Axcient, Barracuda Networks, CenturyLink...

    • Downloads: 642
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Identity And Access Management Suites, Q3 2013

    Comparing The Top Nine IAM Suite Options

    In Forrester's 16-criteria evaluation of comprehensive identity and access management (IAM) suites, we identified the nine most significant vendors in the category — Aveksa, CA Technologies,...

    • Downloads: 1186
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: On-Premises Unified Communications And Collaboration, Q2 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 29-criteria evaluation of enterprise on-premises unified communications and collaboration (UC&C) solutions vendors, we identified the 11 most significant providers — Aastra...

    • Downloads: 566
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q1 2015

    The Eight Agencies That Matter Most And How They Stack Up

    In Forrester's 30-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueDigital, Isobar,...

    • Downloads: 120
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Social Relationship Platforms, Q2 2015

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle,...

    • Downloads: 290
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

    The Answer To Exploiting Perishable Insights

    Streaming analytics is anything but a sleepy, rearview mirror analysis of data. No, it is about knowing and acting on what's happening in your business at this very moment — now. Forrester...

    • Downloads: 991
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: SEO Platforms, Q4 2012

    Rio SEO Leads, With BrightEdge Following As A Strong Performer

    Forrester's 21-criteria evaluation of SEO platforms evaluates the four largest providers of tools for organic search auditing, ranking support, measurement, and project management: BrightEdge,...

    • Downloads: 695
  • For CMO Professionals

    Report:The Forrester Wave™: Innovation Agencies, Q4 2014

    An Evaluation Of 10 Agencies Driving Innovation

    In Forrester's 27-criteria evaluation of innovation agencies, we identified the 10 most significant firms — AKQA, Critical Mass, frog, Huge, Isobar, Mutual Mobile, R/GA, Razorfish,...

    • Downloads: 511
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Content Management, Q3 2013

    The enterprise content management (ECM) market has continued to diversify, with vendors turning to solutions focused on business and transactional content technologies. End users are looking for ways...

    • Downloads: 1919
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Email Marketing Vendors, Q3 2014

    An Evaluation Of Nine Enterprise-Class Email Vendors

    In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce...

    • Downloads: 816
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 378
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 1837
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Midsize Organizations, Q3 2012

    The 18 Providers That Matter Most And How They Stack Up

    During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

    • Downloads: 1681
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Document Databases, Q3 2014

    An Evaluation Of Four Enterprise-Class NoSQL Document Databases Vendors

    As data structures get more complex and data volume grows, traditional relational databases — and their need for a pre-defined schema — are falling short. Enterprise architecture (EA)...

    • Downloads: 304
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Strategic Planning For The BT Agenda, Q1 2015

    Tools And Technology: The Strategic Planning And Portfolio Playbook

    In Forrester's 31-criteria evaluation of strategic planning vendors, we identified the 11 most significant tools providers — CA Technologies, GenSight, LiquidPlanner, Mega International,...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Backup And Recovery Software, Q2 2013

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 61-criteria evaluation of enterprise backup and recovery software vendors, we identified the six most significant software providers — ASG, CommVault, EMC, HP, IBM, and Symantec...

    • Downloads: 671