Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

1 result in Reports

  • Boris Evelson
  • Systems Integration
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: BI Service Providers, Q4 2014

    The 12 BI Services Providers That Matter Most And How They Stack Up

    In Forrester's 30-criteria evaluation of business intelligence (BI) services providers, we identified the 12 most significant services providers in the category — Accenture, Capgemini,...

    • Downloads: 500