Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Refine your results

Date Range

Content Types

Role

Methodology

Industry

Topics

Region

155 results in Data Surveys

    • For CIO Professionals

      Survey:Forrsights Developer Survey, Q1 2013

      Forrester's Forrsights Developer Survey, Q1 2013, was fielded to 2,038 software developers located in Canada, China, France, Germany, India, the UK, and the US from companies of all sizes, as well as...

      • For eBusiness & Channel Strategy Professionals

        Survey:European Technographics® Benchmark Survey, Q3 2012

        Forrester conducted a survey from April to June 2012 of 22,662 European individuals ages 16 and older in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. For results based on a...

        • For Customer Insights Professionals

          Survey:Asia Pacific Technographics® Retail Survey, 2013

          Forrester conducted an online survey fielded in July 2013 of 9,000 individuals in Indonesia, Japan, South Korea, metropolitan China, and metropolitan India. This survey is based on an online...

          • For CIO Professionals

            Survey:Forrsights Business Decision-Makers Survey Q4 2012

            Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

            • For CIO Professionals

              Survey:Forrsights Networks And Telecommunications Survey, Q1 2013

              Forrester's Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

              • For eBusiness & Channel Strategy Professionals

                Survey:Russian Technographics® Benchmark Survey, Q3 2012

                Forrester conducted a survey from April to June 2012 of 3,181 individuals ages 16 and older across urban Russia. For results based on a randomly chosen sample of this size (N = 3,181), there is 95%...

                • For Customer Insights Professionals

                  Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, 2013

                  Forrester conducted an online survey fielded in June 2013 of 10,395 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                  • For Customer Insights Professionals

                    Survey:North American Technographics® Retail Online Benchmark Recontact Survey, 2013

                    Forrester conducted an online survey fielded in July 2013 of 4,503 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                    • For Customer Insights Professionals

                      Survey:North American Technographics® Customer Life Cycle Survey, Q4 2013

                      Forrester conducted an online survey fielded in November 2013 of 4,542 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

                      • For Customer Insights Professionals

                        Survey:North American Consumer Technographics® Healthcare Survey, 2015

                        Forrester conducted an online survey fielded in January 2015 of 4,537 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

                        • For CIO Professionals

                          Survey:Forrsights Security Survey, Q2 2013

                          Forrester's Forrsights Security Survey, Q2 2013, was fielded to 2,134 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from SMB and enterprise...

                          • For Customer Insights Professionals

                            Survey:Russian Technographics® Online Benchmark Survey, 2013

                            Forrester conducted an online survey fielded in May 2013 of 2,000 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...

                            • For CIO Professionals

                              Survey:Global Business Technographics® Networks And Telecommunications Survey, 2015

                              Forrester conducted an online survey fielded in January 2015 of 3,627 business and technology decision-makers located in Australia, New Zealand, Brazil, Canada, China, France, Germany, India, the UK,...

                              • For eBusiness & Channel Strategy Professionals

                                Survey:North American Technographics® Financial Services Online Survey, Q4 2012 (US)

                                Forrester conducted an online survey fielded in November 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence...

                                • For CIO Professionals

                                  Survey:Business Technographics® Global Budgets Survey, 2014

                                  Forrester conducted a mixed methodology phone and online survey fielded in August and September 2014 of 4,517 business and technology decision-makers located in Australia, Brazil, Canada, China,...

                                  • For CIO Professionals

                                    Survey:Business Technographics® Global Networks And Telecommunications Survey, 2014

                                    Forrester conducted a mixed methodology phone and online survey fielded in April 2014 of 3,140 business and technology decision-makers located in companies with two or more employees. Each...

                                    • For CIO Professionals

                                      Survey:Forrsights Hardware Survey Q3 2012

                                      A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

                                      • For CIO Professionals

                                        Survey:Forrsights Services Survey, Q3 2013

                                        Forrester’s Forrsights Services Survey, Q3 2013, was fielded to 1,050 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from enterprise...

                                        • For Customer Insights Professionals

                                          Survey:European Consumer Technographics® Financial Services Survey 1, 2015

                                          Forrester conducted an online survey fielded in January 2015 of 17,000 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size, there is 95% confidence that the...

                                          • For Customer Insights Professionals

                                            Survey:European Consumer Technographics® Financial Services Survey 2, 2014

                                            Forrester conducted an online survey fielded in July and August 2014 of 14,000 European individuals ages 16 to 97. For results based on a randomly chosen sample of this size, there is 95% confidence...

                                            • For eBusiness & Channel Strategy Professionals

                                              Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

                                              Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

                                              • Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Explore Phase) Survey, Q4 2012 (US)

                                                Forrester conducted an online survey fielded in December 2012 of 4,532 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,532), there is 95% confidence...

                                                • For Customer Insights Professionals

                                                  Survey:North American Technographics® Customer Life Cycle Survey, Q3 2013

                                                  Forrester conducted an online survey fielded in August 2013 of 4,582 US individuals ages 18 to 86. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                                                  • For CIO Professionals

                                                    Survey:Business Technographics® Global Infrastructure Survey, 2014

                                                    Forrester conducted a mixed methodology phone and online survey fielded in June and July 2014 of 3,190 business and technology decision-makers located in Australia, Brazil, Canada, China, France,...

                                                    • For Customer Insights Professionals

                                                      Survey:Asia Pacific Technographics® Online Benchmark Survey, 2013

                                                      Forrester conducted an online survey fielded in May 2013 of 9,007 individuals in Australia, Indonesia, Japan, South Korea, metropolitan China, Hong Kong, and metropolitan India. This survey is based...