Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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4 results in Data Surveys

  • Tech Sector Economics
  • For CIO Professionals

    Survey:Forrsights Business Decision-Makers Survey Q4 2012

    Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

    • For CIO Professionals

      Survey:Forrsights Software Survey Q4 2012

      Forrester's Forrsights Software Survey, Q4 2012, was fielded to 2,444 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

      • For CIO Professionals

        Survey:Forrsights Hardware Survey Q3 2012

        A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

        • For CIO Professionals

          Survey:Forrsights Budgets And Priorities Tracker Survey Q4 2012

          Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012, was fielded to 3,753 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...